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Peel is a reflection of our beliefs.

At Peel, we create products that are unobtrusive and minimal. Here's why:

As humans, we take on too much

It could be stuff, social obligations, work, clutter, etc. Ultimately there’s a cost to taking on too much – it takes away from our time, resources, and attention towards what truly matters to us. What’s important to you will differ from the next person. That’s what makes us all unique.

Be Intentional

Whatever you're pursuing, be intentional about it.

Being intentional is about:

  • Being crystal clear on what is important to you
  • Cutting out what isn’t important to you (the difficult part)
  • Going after what you value with great vigilance

It’s so easy to get wrapped up in trying to do everything and please everyone. It seems to make sense — say yes to as much as possible! This is a trap and a path to mediocrity. Instead, be thoughtful about what’s truly important to you (the less the better) and then focus on those with everything you have. Cut out everything else.

Subtracting from your life is often the best way to accomplish more of what you want, and less of what you don’t.

Less = more

Doing less of what we don't enjoy, saying no more often, and limiting what we spend money on leaves us with more for the few things that really matter.

This personal belief pours over into how we think about design, our products, and our company.

Peel is a reflection of our beliefs.


Co-founder & CEO

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